Azza Fahmy just unveiled a new chapter in London with the grand opening of her flagship boutique at the iconic Burlington Arcade. A brand that has long intertwined craftsmanship, heritage, and storytelling, Azza Fahmy celebrates this milestone surrounded by family, friends, and a global community that has supported her vision for decades. London has always been a second home to the brand — a place where dreams, artistry, and culture meet. This latest opening not only cements Azza Fahmy’s interna

#SceneFashion: TARA EMAD AND AZZA FAHMY TEAM UP ON BEWITCHING NEW ‘EL NUR’ CAMPAIGN VIDEO Model-turned-actress Tara Emad has teamed up with household name Azza Fahmy Jewellery in a fanciful new video campaign for their latest summer collection ‘El Nur’. The colourful video explores prosperity, abundance, and protection— all central inspirations of the jewelry collection. In a kaleidoscopic visual experience, the starlet walks us through art installations that exude a sense of whimsy through thei