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Marketing Skills & Training. All the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers. Mark Ritson. Helen Edwards. …
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
Jan 23, 2013 · Case study: Patagonia’s ‘Don’t buy this jacket’ campaign. Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is …
The best marketing campaigns of 2023: Part 1
Dec 4, 2023 · The movie broke box office records for the highest opening weekend of 2023, estimated to be £293m worldwide. It is also the highest grossing movie of the year (so far), …
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The 10 reasons Marks & Spencer is the Brand of the Year. Mark Ritson. To celebrate the retailer being recognised as Marketing Week’s Brand of the Year, our branding columnist writes about …
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Marketing Week makes sense of what matters for marketers, delivering exclusive information, insight and intelligence that explores the issues, opportunities and challenges marketers face. …
How TUI’s marketing team ‘futureproofed’ the brand
The team set out to define the brand’s purpose and strategy – futureproofing it for least five years – launch a global ad campaign, modernise the brand identity and drive traffic, all while keeping …
Alpro: Focus on product rather than ‘edgy’ marketing is key to ...
By Niamh Carroll 14 Sep 2023. Dairy alternative brand Alpro is continuing to focus on product over “edgy or hipster” advertising as it looks to retain its position as market leader in the …
Heineken drops ‘Open Your World’ as it launches new positioning
By Molly Fleming 6 Sep 2018. Heineken is getting rid of taglines in a new marketing strategy that sees it embrace clichés and appeal to millennials. Heineken’s ‘Open Your World’ tagline has …
The future of digital advertising: Four key trends shaping 2024
Nov 24, 2023 · In 2024, global ad spend is forecast to rise 8.2% to reach $1trn (£788bn), and in the UK, the ad market will grow by 4% to a value of £37.1bn. According to eMarketer, retail …
How Aldi’s ‘Free Cuthbert’ campaign won the supermarket …
When Marks & Spencer launched legal action against Aldi over a claim it infringed a trademark on its Colin the Caterpillar Cake, Aldi worked quickly to take control of the narrative. Rather than …