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OOH industry revenue grows 10% - AdNews
The out-of-home (OOH) industry has posted an increase of 10.06% in net media revenue for the September quarter, reporting $315 million, up from $286.2 million for the same quarter in 2023 ...
Name change for Seven Group, no longer a big media company
Oct 15, 2024 · Billionaire Kerry Stokes’ Seven Group Holdings, with an almost 40% holding in Seven Network owner Seven West Media, is shrugging off its media overlay with a name change. The ASX listing code ...
The Work: The simple delight of Cadbury’s boy on a bus
Jan 11, 2022 · The campaign resulted in a favourability life of 140% and an ad recall lift of 56%. VCCP executive creative directors Chris Birch and Jonny Parker helped with the shoot in the UK, filming in the ...
More than 60 prominent Australians call for gambling ... - AdNews
Aug 12, 2024 · An alliance of more than 60 prominent Australians have called on the federal government and the opposition to commit to banning all gambling advertising within three years. The letter sent to the ...
Don't let AI replace experience: The new economy requires both
Oct 15, 2024 · Geoff Clarke, COO, IPG Mediabrands Australia. After decades of promises of automation and the removal of menial manual tasks, Technology Convergence¹ is and will continue to dramatically change ...
First radio ratings: 2GB up in Sydney, Melbourne strong to start
Mar 14, 2024 · Survey 1 radio ratings results for 2024 from GfK, the official provider of radio ratings for Commercial Radio Australia (CRA), have been released. In Sydney, KIIS1065 dropped to 10.5 from 11.5 ...
Accenture Song records high single-digit growth - AdNews
Sep 30, 2024 · Accenture Song, the advertising arm of the global consultancy group run by Australian David Droga, hit “high single-digit growth” in the three months to August. Clues as to the fiscal health ...
The 20 highest spending advertisers of 2023 in Australia
Feb 1, 2024 · Credit: Denisse Leon via Unsplash. Retail giant Harvey Norman has topped the league table of the 20 biggest spending advertisers in Australia for 2023. Woolworths was second and McDonald’s third ...
Cadbury commercial Bus is about small acts of kindness
Cadbury today launched in Australia a film which shows how even the smallest gesture can bring a smile to someone who needs it. A little boy is travelling home on the bus with his mum with a bar ...