To measure a website, you first have to create a Google Analytics account. Then you need to add a small piece of JavaScript measurement code to each page on your site.

Google Analytics collects data from your websites and apps to create reports that provide insights into your business. You can use reports to monitor traffic, investigate data, and understand your users …

Google Analytics 4 is the next generation of Analytics. Use the following labeled image to find your way around the interface of a Google Analytics 4 property so you can familiarize yourself with the main …

Starting July 1, 2023, standard Universal Analytics properties stopped processing data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023.

Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

Analytics Intelligence provides two types of insights: Automated insights: Analytics Intelligence detects unusual changes or emerging trends in your data and notifies you automatically, on the Insights …

Deep-dive into new tools in Google Analytics to help you make better decisions on how to allocate your budgets and get a full view of performance across channels.

Watch to learn about how to use Google Analytics reports to answer common business questions, including an overview of the Google Analytics interface and reports, how to find where users come …

Tag Manager is tightly integrated with Google Analytics 4. Tag Manager powers all of your Analytics needs, from events, to measuring across domains, and ecommerce.

In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources.