Open links in new tab
  1. GEN SEE - Makeup so good, you'd never know it's clean

    Cruelty free, vegan, clean, high performance makeup. Makeup that’s good for you and the planet. Swap out to clean color. Shop our newest collection.

  2. Clean. Vegan. Sustainable. - GEN SEE

    Cruelty free, vegan, clean, high performance makeup. Makeup that’s good for you and the planet. Swap out to clean color. Shop our newest collection.

  3. Eyes - GEN SEE

    Cruelty free, vegan, clean, high performance makeup. Makeup that’s good for you and the planet. Swap out to clean color. Shop our newest collection.

  4. Clean, Cruelty-Free, Vegan, Sustainable Cosmetics - Gen See

    Sustainable packaging, Leaping Bunny certified, ethical and diverse working practices. Makeup so good, you’d never know it’s clean.

  5. Gits & Sets - GEN SEE

    Cruelty free, vegan, clean, high performance makeup. Makeup that’s good for you and the planet. Swap out to clean color. Shop our newest collection.

  6. Gen See Mixed Media Matte Liquid Eyeshadow

    A cult favorite matte liquid eyeshadow that went viral for its effortless blend and smooth, crease-proof finish. This high pigment, longlasting formula is designed for all lids - oily lids, hooded eyes, and …

    • Reviews: 4.7K
    • Bestsellers - GEN SEE

      Cruelty free, vegan, clean, high performance makeup. Makeup that’s good for you and the planet. Swap out to clean color. Shop our newest collection.

    • Collections - GEN SEE

      Cruelty free, vegan, clean, high performance makeup. Makeup that’s good for you and the planet. Swap out to clean color. Shop our newest collection.

    • FAQs - Clean Makeup, Sustainability, Vegan, Cruelty-Free - Gen See

      Discover the answers to your most Frequently Asked Questions on clean and sustainable cosmetics from the Gen See team.

    • The Linen Eye Brightening Set - genseebeauty.com

      Our bestselling viral liquid eyeshadow in Linen will brighten and open up your eyes, so you look fresh all day. It’s one part lid corrector, one part foolproof everyday eyeshadow. Easy to apply and layer with …

      • Reviews: 5.6K