Microsoft is deprioritizing ad tech; Google wants to get back into publishers’ good graces; and Meta has been quietly developing proactive chatbots.

The FTC's deal with OMG/IPG prohibits agency practices that don't exist. And it distracts from legit concerns about brand ...

Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, ...

Sounder just launched a new version of its brand suitability tool for podcasts that can understand the nuances of ...

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel, says president and CBO Elina ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

A Google Help Center update had advertisers panicking that ads served to bots through Google’s platform would soon double.

Amazon uses the presence of shady or unauthorized sellers on its platform as leverage to bring big brands to the negotiating ...

US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of crossing the line into blurriness,” said Jason Fairchild, co-founder and CEO of ...