Serena Williams says her daughters were "naturals" as they starred alongside their mom in their first campaign. The tennis pro and her girls created a new collection together for the brand Janie & Jack.

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We chatted with the tennis legend about joining forces with children's clothing powerhouse Janie and Jack on a limited edition collection for spring.

The tennis legend, entrepreneur and mom has teamed up with beloved kids' brand Janie and Jack to launch her first-ever children's clothing line. The spring 2025 limited-edition collection, inspired by her daughters Olympia and Adira, is now available online and in Janie and Jack stores nationwide.

Serena Williams is bringing her signature style to a new generation. The tennis star has launched her first children's clothing collection. Williams serves up stylish kids fa

Naturally, much of the inspiration for the colorful drop came from the tennis legend's young family. The collection includes two coordinated mommy-and-me ensembles, along with a reimagined take on Serena’s iconic childhood tennis looks. Her daughters Olympia and Adira even posed alongside Williams in their first-ever campaign together.

Serena Williams's distinctive style has made her a fashion icon both on and off the court. Now, she has a collection with Janie and Jack, featuring clothes for kids up to ages 12, plus matching pieces for parents.

But Serena Williams is a shining example that retirement doesn’t mean slowing down. The tennis superstar has plenty to keep her busy—whether it’s her makeup line, Wyn Beauty, clothing collaborations or investments.