The new logo — which is its fifth — retains Cracker Barrel’s signature gold and brown tones, "is now rooted even more closely to the iconic barrel shape and word mark that started it all," the restaurant said in a news release posted on its website.

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not happy about it.

Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches the barrel itself.