Here's Why Brian Niccol's "Back to Starbucks" Plan Is Going Better Than It Seems
Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...
Why Starbucks is going back to basics
CEO Brian Niccol explains the company’s pivot back to its roots.
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Starbucks Just Cut Your Mobile Order
Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...
Starbucks baristas are already complaining about doodling on your cups
Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.
Starbucks’ new cup messages leave customers entertained, confused
The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...
Starbucks CEO Brian Niccol awarded $96 million pay package 4 months after he was hired
His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.
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Brian Niccol's plan for Starbucks: More Starbucks
The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...
Starbucks' Slow-Drip Recovery
The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...
Starbucks CEO Brian Niccol earned $96 Million for four months of work in 2024
Starbucks Corp. granted new Chief Executive Officer Brian Niccol about $96 million after four months of work last year, one ...