WhatsApp has introduced new features to enhance business interactions, including user-controlled message opt-ins, blocking, and reporting tools. Businesses can now use paid broadcast messages with ...

With WhatsApp Business, users can create a business profile to display important company information, organize chats with labels, and leverage special tools to quickly respond to customer queries.

These tools are now rolling out in the WhatsApp beta version and are currently available to select Android beta testers.

The integration of real-time, branded voice capabilities within the WhatsApp Business Platform marks a pivotal advancement, ...

Could Whatsapp become the West's first superapp? Its recent integration of business services suggests it wants to be, writes Paul Armstrong.

Meta is refining how businesses engage with customers on WhatsApp, introducing a set of new tools and safeguards aimed at balancing user experience with business communication. With over two ...

WhatsApp chatbots are intelligent assistants, handling initial conversations, qualifying prospects and booking appointments ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads.

Twilio shares jump after unveiling new AI-driven customer engagement tools, including real-time journeys and EU data residency features.

Learn how to automate WhatsApp with n8n using Meta’s test number—no business account needed. Step-by-step guide for personal projects.