Is Twitter marketing on the upswing? We asked experts to share their thoughts on that and marketing best practices for the platform. Back in 2016, eMarketer downgraded it forecast for Twitter usage ...

Twitter is an Internet social medium where users can post brief online messages known as "tweets." Posts can consist of a maximum of 140 characters and are available to other Twitter users around the ...

Do you need insight into your Twitter engagement? Twitter Analytics allows you to dive into the data behind your top Tweets, audience growth, and conversations. Continue reading to find out how to ...

While there’s still a long way to go for Mastodon to catch up with Twitter’s 238 million daily active users, the decentralized social network’s recent announcement it reached 1 million monthly active ...

Disney, Warner Bros. and Sony are trying out promotion of tentpole movies on accounts run and managed by the social media giant. By J. Clara Chan Digital Media Writer But these interactions weren’t ...

Twitter's effectiveness as a marketing tool is still up for debate -- but don't tell that to Homer Simpson or Jay Leno. By Steve McClellan, Brandweek, The Associated Press Twitter’s effectiveness as a ...

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Lance Whitney is a freelance technology writer and trainer and a former IT professional. He's written for Time, CNET, PCMag, and several other publications. He's the author of two tech books--one on ...

Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average “tweets” with embedded links get 19 clicks while ...

Twitter’s international marketing director Niamh O’Reilly is among those who have been given notice that the company plans to lay them off. The social media platform is believed to be cutting around ...