March 9 marks the official celebration of National Barbie Day, a day dedicated to honoring the world’s most famous doll and her

A writer reviews Erewhon's limited-time $21 The Birthday Wish Smoothie for Barbie's birthday, and rates it against Hailey Bieber's Strawberry Glaze Smoothie.

They're princesses. but Barbie is an icon. This limited edition drop is happening soon and the hype this week means they'll be gone faster than you can say "Hi Barbie!"

Mattel ( MAT) is in the spotlight on National Barbie Day, which is observed every year on March 9, marking the date in 1959 when Barbie debuted at the American International Toy Fair in New York and is often treated as Barbie’s birthday.

For generations, Barbie has been synonymous with going beyond limits. And with her recent move, Serena Williams is set to tie her name with the franchise. Her 23 Grand Slam titles are the most won by anyone in the Open Era.

Mattel's Chief People Office Karen Ancira said having on-site daycare in "life changing" as a working parent.

As Barbie turns 67, fans celebrate the iconic doll’s cultural impact—while one local collector honors the milestone by sharing their passion and giving back to the community.

Barbie Forteza took a trip down memory lane, highlighting the standout roles that proved her range and earned her a spot among the industry's renowned stars of today.