Southwest Airlines is offering a promotional Companion Pass to its Rapid Rewards members. To qualify, members must book a ...

"Is this now the new frontier airlines???" said one Southwest flyer on X.

For a large person, each flight on Southwest was a game of roulette under the airline's longtime unassigned seating policy.

Rapid Rewards members can earn the ability to fly with a designated companion for free—excluding taxes and fees.

It's sad to see Southwest do away with its most unique offerings, but will it pay off for the company?

Southwest Airlines said it expects profits to surge this year thanks to solid demand and new policies like assigned seating.

Southwest's new boarding system prompts mixed reactions from passengers on day one.

Jordan stated that 2026 is expected to yield “earnings that are dramatically higher than 2025,” guiding for full-year ...

Starting Tuesday​, customers on Southwest flights will have assigned seats.

Southwest Airlines is expecting its widespread business changes to spark a financial boom this year. Based in Dallas, Love ...

Southwest Airlines passengers are making their final boarding-time scrambles for seats as the carrier prepares to end its signature open-seating system ...

Southwest Airlines ( LUV) is set to announce fourth-quarter earnings on Thursday, and investors will watch out for demand ...