Netflix said it had sold out “all available in-game inventory” tied to two NFL Games, and “closed sponsorships with multiple partners like Accenture, FanDuel, Google, and Verizon on in-game and broadcast features.” The company also said it secured DoorDash as the presenting sponsor of the 2025-26 season of “WWE Raw.”

Netflix said it has closed its U.S. upfront, doubling the prior year's level of commitments by ad buyers and again selling out its two Christmas Day NFL games.

More than four months before it’s even scheduled to take place, the Netflix NFL Christmas Day encore has already proven to be successful in at least one way. In a statement released on Thursday, the streamer announced that it has already sold out of all of its ad space for the holiday doubleheader,

The new Netflix documentary series called “The Gambler and his Cowboys” follows the rise of the 90s Cowboys era on the road to three Super Bowl titles.