It's cheating a little bit, but there were a trio of ads specifically focused on women playing sports. The best of the bunch ...

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before. So it ...

Nike's "So Win" campaign took centre stage during Super Bowl LIX, marking the brand's return to the event after 27 years. The 60-second spot, developed by Wieden+Kennedy Portland and directed by Kim ...

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

Kendra Randle, wife of Minnesota Timberwolves forward Julius Randle, reacted to WNBA star A'ja Wilson's latest Instagram post.

Indiana Fever star Caitlin Clark appeared in her first Super Bowl commercial this past Sunday night. It was part of Nike's ...

Super Bowl LIX ended with the Eagles taking the win, but before kickoff, Nike's exclusive party brought some famous faces ...

At this point, we need to stop acting like Ben Affleck’s sneaker game is a surprise. When you directed and co-starred in ...

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

Nike is back in the game, advertising during the Super Bowl for the first time since 1998 and it is very telling that they ...

Caitlin Clark was featured in Nike's latest commercial that has now become the brand's most-watched video on Instagram.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...