Aditya Aditya, Head of Media Business Strategy at the IOC, discussed cricket's inclusion in the Olympics and AI's role in enhancing viewer experience at the RCB Innovation Lab Indian Sports Summit.

As the race for the next International Olympic Committee president heats up, climate change and sustainability have emerged ...

Chelsea’s squad in the financial year ending 2024 was the most expensive ever assembled, according to a new Uefa report. The €1.66bn total surpasses the previous highs set by Manchester United in 2023 ...

Shiromala firmly refutes the allegations, stating, “I have never been officially suspended by IBA, yet certain officials have ...

IOC allied with the UNThe geopolitical world has its own common house — the United Nations — which the IOC has closely ...

India's bid to host the 2036 Olympic Games is a massive opportunity to "turbo-charge" investment in its infrastructure but it ...

NBC has broadcast every Summer Olympics since 1988 and every Winter Games since 2002 in Salt Lake City — all the games since ...

Around 350 Olympians from 85 countries, including India's Saina Nehwal and PR Sreejesh, have written a letter to the ...

Salt Lake City Olympic and Paralympic Games will be broadcast on NBC after the International Olympic Committee and Comcast ...

Norwegian Olympic gold medalists Marius Lindvik and Johann André Forfang are accused of adding extra material to the crotch ...

NBC and the International Olympic Committee's new agreement extends media rights until 2036, transforming NBCUniversal into a ...