Good cameras and long battery life remain the true standout features on Samsung's new phones, but AI is finally finding its footing, too.

All this to say the Galaxy S25 ($800), Galaxy S25+ ($1,000), and Galaxy S25 Ultra ($1,300) are powerful, reliable, and well-equipped smartphones. They're excellent upgrades if you're coming from a three or four-year-old device. They're just not otherwise interesting or exciting.

Samsung’s Galaxy Unpacked event had a whole lot of time devoted to Galaxy AI. Which first debuted last year on the Galaxy S24 series and eventually trickled down to older devices. Now with the Galaxy S25 series,