By offering better integrations with Salesforce, Google hopes to encourage customers using Microsoft products to make the switch.

This high-profile collaboration may spur similar deals across the industry as organizations seek the best mix of software and AI capabilities.

Salesforce and Google Cloud are deeply integrating their customer service platforms – Salesforce Service Cloud and Google Cloud’s Customer Engagement Suite – to create a seamless and intelligent support experience. Expected later this year, this unified approach empowers AI agents in Service Cloud with:

In today's constantly evolving AI landscape, innovations like autonomous agents are emerging so quickly that businesses struggle to keep pace. Salesforce and Google today announced a major expansion of their strategic partnership,

The contract, worth $2.5 billion, is emblematic of how big tech companies are forging alliances to offer a broader menu of AI products.

The new, seven-year deal, announced today, will enable Salesforce customers to run their Agentforce AI agents and its customer relationship management software on Google’s cloud infrastructure, where they can take advantage of an extensive range of data analytics products, Salesforce said.

Agentforce will be able to use Google’s Gemini models, allowing agents to work with images, audio, video, and handle more complex tasks.