One of the great benefits of digital marketing over traditional marketing is that you can measure pretty much everything. Your conversion rates are easier to establish and you can see the impact of ...

When the marketing department confides in you over a martini or two that they have spent a gazillion dollars with search engine optimization (SEO) companies and have no idea what kind of bang for the ...

Part 1 of this two-part series detailed five ways companies can improve their position in search engine rankings, including URL submission, paid inclusion, content tailored for Web “spiders,” a well ...

La Habra, California – November 24, 2025 – PRESSADVANTAGE – Daren Ng – Marketer shares updated perspectives on search engine ...

If your search engine of choice still shows a list of websites, this is only a ghost while a new paradigm is being rolled out ...

An analysis of the last four months of reports by comScore, a Reston, Va.--based provider of digital marketing intelligence, shows that Google's share of the overall search market in the U.S. has ...

Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

The ways in which people search for information on the Web have changed. Web content (text, images and audio) is being created and uploaded at a rate faster than the ability of search engines to index ...

If some keywords are good, then more must be better, right? That’s the simple logic behind keyword stuffing as a ranking factor. In the early days of web search, way before SEO was a thing, Google ...