Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

Xbox boss Phil Spencer has revealed future hardware plans, which includes a dedicated handheld and new home consoles.

Xbox Series X and Xbox Series S consoles are bringing back a feature fans have not seen since the Xbox 360, alongside some new upgrades.

The company is communicating its multiplatform approach by emphasizing that you can play Xbox games on all kinds of devices.

As any gamer who had consoles at the time will tell you, both Xbox and PlayStation owners definitely felt the difference when ...

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of ...

Microsoft Gaming CEO Phil Spencer discusses the future of Xbox, explaining why players haven't seen an upgraded Xbox Series X ...

Xbox's Phil Spencer isn't sold on making a mid-generation "pro" version of the Xbox Series X. Speaking with Rolling Stone, he doesn't think the upgrades would be worth it, especially for the price you ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...