At a certification ceremony held yesterday in Johannesburg, Heineken Beverages and the Gauteng Liquor Board recognised tavern owners who participated in their Responsible Trader Training Programme ...

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...

The centre will work on “innovation” for global brands such as Heineken, Desperados, and Amstel. Credit: Yurchenko ...

Last month, Chris Buckwell, senior brand manager at Heineken’s Beyond Beer team in the U.K., wrote on LinkedIn that he was ...

Nonalcoholic beer is one of the fastest growing segments of the beer industry, and Athletic Brewing is on top. WSJ explains ...

British soft drink brand founded by actress Gillian Anderson, G Spot Wellness Drinks, has entered into a strategic partnership with Heineken. Launched 12 months ago, G Spot's range of adaptogen ...

Heineken and the Gauteng Department of Economic Development (GDED) hosted the Responsible Training Programme certification at The Empire, Parktown. The programme saw liquor traders share knowledge ...

The action on the pitch will be complemented by exciting entertainment zones, courtesy of tournament sponsors and associated partners, including News24, Heineken Beverages, Standard Bank, and Unitrans ...

Heineken is ramping up promotion for its mobile app The Boring Mode to discourage smartphone use at in-person social gatherings, per details shared with Marketing Dive. The app blocks other apps, ...

Heineken Beverages has appointed TBWA\Hunt Lascaris to run point on the Savanna Premium Cider account. TBWA\Hunt Lascaris, named the top performer in this year’s D&AD and Cannes Lion Awards ...

In HEINEKEN's business-to-business digital (eB2B) platforms, HEINEKEN captured €9.3 billion in gross merchandise value year to date, an organic increase of 26% versus last year. HEINEKEN is now ...