In a consumer economy where affinity groups are increasingly discrete and harder to target efficiently, and machine learning is tapping into the power of each shopper’s data, the retail industry faces ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Marketing Science, Vol. 19, No. 1, Special Issue on Marketing Science and the Internet (Winter, 2000), pp. 4-21 (18 pages) Despite the explosive growth of electronic commerce and the rapidly ...

A recent court ruling set new limits on the power of federal bureaucrats to impose unwanted mandates on consumer appliances. In a Jan. 8 decision, the Fifth Circuit Court of Appeals found that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We’re constantly making purchase decisions. It happens even when we don’t realize it — when ...