Australian frozen yoghurt brand Yo-Chi has turned to influencer agency Kobe to drive its Singapore launch, using social content to turn the debut into a trending event.

ShopeePay is putting a human face to its buy-now-pay-later (BNPL) services with its latest campaign, ‘Fikir sekarang, bayar kemudian’ ('Think now, pay later'), pairing financial education with ...

Ant Group has introduced a major initiative through its AI healthcare app AQ to combat health misinformation in China, with a special focus on protecting seniors.

Maybank has launched a new social campaign titled "The hungry neighbours", designed to spotlight its growing suite of cross-border banking services between Malaysia and Singapore. The initiative ...

Sight has appointed Andy Larvin (pictured) as its new head of experiential and creative strategy as the agency looks to strengthen its brand storytelling offering.

More than one-third of Hong Kong advertisers admit influencer quality is a major challenge, and it’s easy to see why. For years, marketers relied on popular influencers posing with products and ...

Malaysia Airlines (MAB) is finding itself in an unexpected position after elements of its global brand campaign “Time For” surfaced in an unlikely place — in promotional ads by Batik Air.

The Hong Kong Tourism Board (HKTB) has partnered with Klook to enhance the Muslim travel experience in the city with a multi-market campaign.

The Trade Desk has appointed Helen Lee (pictured) as its new head of agencies for APAC. In her new role, Lee will partner with the region's largest agency groups to co-create solutions, drive ...

For luxury brands, CTV presents a particularly compelling opportunity. It offers a unique combination of premium content, emotionally engaged audiences, and a brand-safe environment—ideal for ...

Pizza and doughnut brand Dough Bros has launched a multi-faceted campaign to pay tribute to Hong Kong’s Cha Chaan Teng culture by reimagining classic comfort-food favourites as bold, shareable ...

In the dynamic world of finance, where simplicity and convenience are essential in banking, The Bank of East Asia (BEA) has partnered with acclaimed singer-songwriter Ivana Wong to bring the ...