CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance ...

After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares ...

The vast majority of CMOs and communications leaders surveyed in a report from Arketi Group and executive search firm JM ...

Hint launched in 2015 before the water, wellness and hydration craze took off, and before there were tons of water ...

Unlock the next evolution of advertiser measurement! Join this session to discover how leading media insights teams are ...

A new survey finds that Gen Z shoppers are most likely to buy secondhand items and purchase goods after discovering them on social media than older generations.

David Beckham stars in The Home Depot’s “Build it Like Beckham” Marketing Campaign tied to the FIFA World Cup.

CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores. Beyond Yoga, a Levi’s-acquired fitness apparel ...

From Spuds MacKenzie to Real Men of Genius to the Bud Knight, Bud Light has been crashing the Super Bowl party since 1987. This year, Anheuser-Busch is bringing back some familiar faces to celebrate ...

Imagine disappearing inside a world of your own creation — a world you love, complete with all kinds of unique connections and creatures and then … picking up Wendy’s fries or a new soccer kit from ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing ...

At first glance, the main takeaway from Gartner’s 2025 CMO Spend Survey seems discouraging: Marketing budgets average 7.7% of companies’ total revenue, flat compared to last year and down from 9.5% ...