Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are ...

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story ...

At the center of this challenge is a basic constraint of algorithmic optimization. Algorithms do not understand growth or ...

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the first time.

Dive into AdExchanger's programmatic vs direct buying coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.

If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more outcome-relevant opportunities.

In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it.

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth ...