A deep dive into how over 10,000 movies and millions of audience signals help us work out if making sense makes cents.

This week I published Cannes Confidential. It’s a 36-page guide I wrote for Raindance on how to best navigate the Cannes Film Festival and Marché du Film. Download your free copy below: Over the years ...

At the top of the scale, there is no negotiation - your film cannot have been screened online before its festival run. Cannes, Berlin, Venice, and Sundance all reject feature films that have been ...

Last weekend I was at the Zurich Film Festival and attended a panel with some of the biggest names in film festivals. The topic of standing ovations came up. Tricia Tuttle, the director of the ...

Last week, I investigated whether there was a link between the number of people thanked in a movie’s credits and the movie’s quality. That prompted a number of people to ask how the number of ...

A few years ago, David Wilkinson got in touch to ask for advice on his crowdfunding campaign. One of the topics he wanted to chat about was the ‘cost’ of offering a “Thanks” credit to his backers.

The film industry has largely stopped sharing production budgets, leaving less than 4% of movies with any public data, and ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...

A few weeks ago, John August dropped me an email which included a simple question: "How accurate is the page-per-minute rule of thumb?" The rule John is referring to is that a film based on a ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...