The agency will lead CRM across the brand’s 264 restaurants in the Kingdom, reinforcing McDonald’s commitment to tech-driven CX.

Katch International announces more than nine client wins across beauty, F&B, automotive, hospitality and entertainment.

The Marketing Society has launched The Leadership Accelerator, a programme to help 12 women in marketing step into executive leadership.

Shakespeare Communications, the Dubai-based boutique PR agency announced the addition of Al Ostad Pallet Factory to its client portfolio.

Mike Rich, former Group CMO at Aramex, has launched a CMO-led marketing agency, Rich.

Mark Penn, Chairman and CEO of Stagwell, speaks to Campaign Middle East about regional growth initiatives, areas of opportunity and more.

Howard brings more than 20 years of experience to his role at AlUla, with leadership roles in the automotive, hospitality and tourism sectors.

Leylaty Group’s Battista on crafting the ‘new Saudi 2030 experience’ with the hospitality and culinary industry leading the way.

What resonates now are experiences that feel human, grounding and restorative,' writes The Hanging House's Abdul Aleem Thahir Ali.

MENAT and Merkle SEMENAT's Tarek Daouk on embracing the 'friction' of technological advance and the 'fusion' with cultural insights.

GITANO Dubai, carine by Chef Izu, Blume Dubai Mall, ASICS, Blume Sports Lounge, Fumée, The Coop House, Social Distrikt, Korn Ferry and Persian Caviar.

This article features reviews by RAKTDA's Alka Winter to Work from Ahmed Seddiqi, Holsten, Careem Pay, GymNation and Tie House Egypt.