Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Peter Nicholson In my 30 ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing ...

Hey, remember that Yeah, well, forget them both. And forget all the other humorous ads Kia has created in the past, because the Korean automaker is getting serious with its advertising. Seriously. Kia ...

Bud Light is back in the game. The controversial beer brand launched a teaser Thursday for what is promised to be a humorous Super Bowl commercial, marking a return to basics after a months-long ...

Whether driven by instincts, ideas, or anything else, there comes a time in most people’s lives when they want to find their perfect match. That special someone who they can spend the rest of their ...

Apple's recent advertising campaign in China has taken a playful twist to highlight the security features of its iPhones. After partnering with a famous comedian, Apple released humorous video ads ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. The Super Bowl has come and gone, and while the game may not have been close, early indications are that ...

For business owners, it’s tempting to play things on the safe side and strive to never, ever offend a potential customer. Controversy is a good way to get attention, but many companies veer firmly ...