Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Peter Nicholson In my 30 ...

One of our columnists took a bit of a pot-shot at ‘cause’ marketing last week. In short, he asks that marketers seeking to stick out from the crowd rediscover their funny bones. Humor has always been ...

Humor wins big! – The use of humor in Super Bowl ads has increased from 71% in 2023 to 85% in 2025, signaling a shift toward lighthearted, entertaining storytelling as brands look to forge stronger ...

This year, Love Holidays really nailed it with their advertising. Instead of just showing pretty pictures of beaches, they ...

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...

As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold Pharma Lions–winning social media campaign, “Friedreich’s Back,” for ...