The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

OpenAI has launched a self-serve advertising platform, executives said, marking a significant step in its goal of generating ...

Google made the case Monday to a Virginia judge that it should be permitted to hold on to several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled ...

It was the classic “take out the trash” move. On Friday, Jan. 16, late in the afternoon before the Martin Luther King Jr. holiday weekend, OpenAI confirmed what industry insiders have long suspected: ...

Randall Rothenberg Proprietor Randall, Ltd. In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating ...

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry.

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...