The ad pokes fun at Southwest's old open seating policy—and reminds us of the brand's ongoing list of broken promises.

Starting Tuesday​, customers on Southwest flights will have assigned seats.

Southwest Airlines said it expects profits to surge this year thanks to solid demand and new policies like assigned seating.

"Is this now the new frontier airlines???" said one Southwest flyer on X.

Southwest Airlines is offering a promotional Companion Pass to its Rapid Rewards members. To qualify, members must book a ...

Southwest says its fourth-quarter performance benefited from revenue initiatives, including charging for seat assignments and ...

Last year, Southwest Airlines made the surprising decision to begin charging customers for checked baggage, ending its ...

It's sad to see Southwest do away with its most unique offerings, but will it pay off for the company?

The new ad introduces the airline’s updated assigned-seating approach and offers a witty callback to its former open-seating days.

Rapid Rewards members can earn the ability to fly with a designated companion for free—excluding taxes and fees.

While base airfare is cheaper than it used to be, airlines are increasingly making up the difference by charging for extras.

For a large person, each flight on Southwest was a game of roulette under the airline's longtime unassigned seating policy.