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So win: Why branding women in sports matters more than ever
Nike's return to the Super Bowl advertising stage after a 27-year hiatus was nothing short of monumental. Its 60-second spot, titled "So Win," aired during Super Bowl LIX and featured an ensemble of ...
Nike is known for creating powerful commercials, and if you were among the millions watching Super Bowl LIX, you probably caught the inspiring “So Win” ad. The Nike Air Max Muse is $160 and features ...
Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar‘s triumphant halftime show featuring SZA at the Super Bowl LIX, Nike, Inc. debuted its first Super Bowl ad in 27 years ...
— Recommendations are independently chosen by our editors. Purchases you make through the links below may earn us and our publishing partners a commission. Nike sees the rise in attention for women's ...
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Nike hasn’t aired a commercial during the ...
The Super Bowl has become the launching pad for new ad campaigns, as brands have begun creating increasingly elaborate commercials with A-list celebrities and over-the-top budgets (that, at this point ...
Nike sees the rise in attention for women's sports, from the collective celebration of Simon Biles' Olympic gymnastics career, to the support of Sha'Carri Richardson and her own gold medal triumph, ...
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Nike ran its first Super Bowl ad in 27 years last week. The ad, called “You can’t win. So win,” made no sense. It was an expensive gambit that leaned into woke capitalism and fake feminism and failed ...
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