Kendrick Lamar will "put rap culture on the forefront, where it needs to be" during his performance at the Super Bowl LIX halftime show, he said Thursday in New Orleans.

Fresh off of winning five Grammy Awards, including song and record of the year for his hit “Not Like Us,” Lamar is the featured performer for the Super Bowl LIX halftime show on Sunday. Lamar sat for a rare interview during the Apple Music Super Bowl press conference on Thursday, where he was asked what people could expect in his set.

Lamar Odom made some interesting comments toward Khloé Kardashian when they reunited for the first time in nine years during the season 6 premiere of 'The Kardashians,' and despite his good intentions,

Khloé Kardashian shared some painful truths ahead of her first face-to-face reunion with her ex-husband, Lamar Odom, in almost a decade during the season 6 premiere of The Kardashians. The Hulu star,

As you know, Khloe and Lamar married in 2009 after knowing each other for only about a month. The pair went on to document their love story in the E! series, "Khloé & Lamar"