Vivendi's V, +2.23% rejection followed MGM's MGM, -0.11% bid to increase its offer by $300 million on Monday in exchange for more detailed company information.

Vivendi's chief operating officer Jean-Bernard Levy, left, and NBC chairman Robert Wright discuss the pending deal for the French firm's U.S. entertainment assets.

Vivendi Chairman Fourtou reportedly is interested in a deal with NBC and GE because of the parent company's history of strong management, as well as the inherent synergies.