Steve Baumann, owner of the Vexilar fishing electronics company, keeps a stack of warranty cards on his desk to learn more about his customers. They’re not props. Growing up on a farm in southwestern ...

Vexilar, an iconic name in the world of ice-fishing sonar electronics, and Wired2fish, one of the largest and most-authoritative voices on all-things fishing, have announced a groundbreaking ...

When you’re sitting out in the freezing cold, a good ice fishing fish finder will save you time and energy by quickly and accurately identifying structure and fish below the ice. This means less time ...

For nearly half the year, ice fishing in the north country is a simple fact of life—like taxes, death, and mischief—except immeasurably more enjoyable once you work through the “mischief” of staying ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Vexilar is known for its popular fish finding equipment ...

Steve Baumann, owner of Vexilar, the industry leader in ice-fishing electronics, stood on Bush Lake near his office in Bloomington. (Star Tribune/The Minnesota Star Tribune) ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Vexilar was successful in defending its technology and ...

DULUTH — I’ve become a bit of an anxious person in my old age. Sitting down to watch a television show has become almost impossible. Nothing holds my interest for more than a few minutes. An entire ...

Vexilar has a new device out that can help you catch more fish in the winter time and all you need is your phone.