Tension: User-generated content campaigns succeed when customers feel like partners, yet brands often position themselves as ...

In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

TL;DR: Rockstar is engaging with top creators from Roblox, Fortnite, and GTA V to enhance user-generated content in Grand Theft Auto VI. The game will expand on GTA Online's modding and role-playing ...

Rockstar Games’ ambitions for Grand Theft Auto 6 may go beyond what Grand Theft Auto Online is capable of. According to a new ...

StoryPop UGC Agency has announced the ongoing expansion of its user-generated content (UGC) services designed to meet the growing demand for authentic, audience-driven media in digital marketing. The ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

NetEase Games has revealed that its multiplayer mobile party game Eggy Party now has over 100 million user-generated maps. In a session at the GDC 2024 conference titled “Keep It Simple, Make It Fun: ...