“Blue Book pricing!” “We’re selling below Blue Book!” “Get true Blue Book value for your trade-in!” Whether you’re buying or selling a car, or even just conscious these days, you ...

The Blue Book’s origins lie in the Kelley Kar Company of Los Angeles, a used car dealership founded by Bob’s uncle, Les Kelley, in 1918 with a few Model T Fords.

The Kelley Blue Book logo as it appeared on a 1926 pricing guide. (CNN) — If you’re wondering how much your car is worth, or how much to pay for that car you’re thinking of buying, there’s ...

The Blue Book’s origins lie in the Kelley Kar Company of Los Angeles, a used car dealership founded by Bob’s uncle, Les Kelley, in 1918 with a few Model T Fords. Wanting to grow his inventory ...

Bob Kelley, publisher of used car guide Kelley Blue Book, died at 96. - Courtesy Bob Kelley’s family ...

Kelley Blue Book claims to be the first to show the effect of mileage on a used vehicle’s value, for example. Other related products were added over the years, including a new car pricing guide in ...