The program offers incentives to venture capital and private equity firms looking to build their portfolio brands.

Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the publisher behind Marketing Dive, is also invested in Ascential, of which WARC is a part. Informa has no influence over ...

If TikTok avoids a ban in the U.S., the ByteDance-owned company's global ad revenue is forecast to reach $32.4 billion in 2025 -- marking a faster growth rate than rival platforms like Facebook and ...

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern ...

TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device. It has a plan for practically any screen you can imagine. “There are billions of additional screens outside of ...

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The impending disappearance of TikTok, one of the most popular social media apps in the United States, has sent marketers, agencies and creators racing to embrace alternatives – even if they’re not ...

Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business. TikTok is taking a direct shot at Google with ...