A new viral theory points to Taylor Swift’s Eras Tour costumes, which some fans think may be a countdown to 'Reputation (TV)' and 'Taylor Swift (TV).'

One year ago, the crowd in Glendale, Arizona, erupted into a massive cheer in State Farm Stadium when Lesley Gore's "You Don't Own Me" began playing and the backdrop screen transitioned to a countdown clock starting at 2:24.

A roundup of the best items of each era in Taylor Swift's 2024 holiday merch collection, including ornaments, a 'Reputation' sweater, and debut album crewneck.