A notable finding is that audiences are split on whether they see more pharma ads in 2025 compared to 2024. Nearly half of ...

Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...

Google TV ads have been opening up to new content and product types, but a new “Dragon Age” ad is a great example of why the platform probably just should have stuck with content. For its first few ...

“Healthcare and pharma are steadily moving past a TV-first mindset. While linear TV made up more than 30% of the industry’s ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

Determined to fix it, I dug through LG's settings menu and, to my surprise, found not one but two options that completely ...

Republican presidential nominee former U.S. President Donald Trump speaks at a Turning Point PAC campaign rally at the Gas South Arena on October 23, 2024 in Duluth, Georgia. Former President Donald ...

When a tech company runs ads featuring a sitcom that hasn't been on the air in years, you can make some assumptions. And you'd be right.

Smart TVs and streaming boxes analyze what you watch and sell that data to advertisers. Here’s how it works and what you can ...