Shein, which sells budget clothing to a global customer base, was praised by state media for its contribution to industry ...

Alongside this, it offers a vast selection of clothing, accessories and home ... growing importance of ecommerce and the need for traditional retailers to adapt to ever-changing consumer preferences.

Since then it has grown into a global behemoth, best known for selling on-trend clothing, mostly to a Gen Z customer base. A big part of the appeal? The price. The average cost of a Shein-branded ...

Its cheap clothing appealed ... a top competitor to traditional fashion retailers like Zara – owned by Armancio Ortega – and H&M. Alongside the company’s success, Shein has been embroiled ...

Vietnam warns Shein and Temu to register by November or face nationwide block amid concerns over deep discounts and ...