It's a familiar sight scrolling through YouTube, TikTok and Instagram: A teenager dumps a "haul" of clothing from Shein on her bed, trying on each outfit in turn for likes and followers.

Shein officially changed its platform name from SheInside to Shein and used “She In Shine Out” as its new slogan. The change raised a few questions from customers as changing its company name ...

If you’ve ever bought anything from the fast-fashion company Shein, you know that its marketing can feel inescapable. Shein’s ...