At its annual Inspire conference, Microsoft announced a number of new AI features headed to Azure, perhaps the most notable of which is Vector Search. Available in preview through Azure Cognitive ...
People are exposed to thousands of messages every day—from search results and sponsored posts to opinion pieces and AI summaries. Their minds are already full. And if your brand isn’t showing up ...
Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Before the dawn of digital, the share of voice—a measurement of ...
The sheer number of metrics available to a marketer in 2024 can be overwhelming. Not all are created equal, but one often flies under the radar: Share of Voice. SOV can significantly enhance ...
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