The best drugstore eye shadows prove that you don’t need to spend a fortune to get rich color payoff, a smooth blend, and long-lasting wear. Once known for chalky textures and sheer pigments, today’s ...

At first thought, shimmery eyeshadows seem like something you'd reserve for a special occasion: parties, date nights, or even ...

Whether you’re treating yourself or checking off someone’s wish list, the Laura Mercier Crème de la Crème Mini Caviar Stick Eyeshadow Set makes adding a little shimmer to any look effortless. At $32 ...

This story first appeared on Wednesday, January 15, 2025, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live-withouts.

Highly pigmented in 53(!) different colors & finishes, this eyeshadow stick is one that deserves all the hype and more. It's made with a 100% waterproof formula enriched with vitamins C & E, and it ...

We’ve said it before and we’ll say it again: that colourful, full-glam, cut-crease, glittery eyeshadow era that we revelled in during 2016 (major TB) is sooo back. And with us side-lining the ‘clean ...

Ulta’s 21 Days of Beauty Event is still going strong, and if you’re a skin care fan just as much as a makeup fan, then today’s you can’t missed today’s deal. jane iredale’s ColorLuxe Eye Shadow Sticks ...

The first time I fell in love with makeup was when I got a chance to play with eye shadow. Whether I was learning how to craft a cut crease from a budding beauty YouTuber in the mid-2010s or swiping ...

Whether you’re heading back to the office five days a week, or you’re still working from home, Bobbi Brown’s latests offerings makes it easier than ever to put your best face forward. As we re-emerge ...