The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

In today’s hyper-connected world, your business can thrive or die based on your company's unique digital marketing plan. Many of your customers will come directly from an online location. Whether this ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...

Opinions expressed by Entrepreneur contributors are their own. Knowing your target customer is the single most important job of any marketer, and it’s a job that never ends. While it’s something you ...

Every real estate professional needs to embrace the potential of online marketing in the fast-paced, digital world. Developing a strong Internet marketing plan is not simply a nice to have, it is a ...