Link building has become pivotal for software as a service (SaaS) brands. A successful link building initiative can explode organic visibility. But SaaS link building requires a unique approach. In ...

This newer business model has three huge advantages that are driving enormous shareholder gains. Here's everything you should know. Back in 2000, if you were filing your taxes with Intuit's TurboTax, ...

Software as a service (SaaS) has been one of the most transformative changes that have happened to business software over the last 20 years. Vertical SaaS is an equally transformative shift that will ...

Forbes contributors publish independent expert analyses and insights. I cover how technology helps business compete. Much has been said about the so-called move to the subscription economy.

TK McDonald has 13+ years of experience as a financial advisor for the U.S. Army. She is currently a writer for District Media. Vikki Velasquez is a researcher and writer who has managed, coordinated, ...

In 1999, Salesforce created the first true software-as-a-service (SaaS) package. Now there are more than 10,000 cloud-based applications aimed at enterprises and SMEs, covering everything from core ...

It has never been easier for customers to buy software. A couple of clicks or taps, depending on your device of choice, and you can be up and running with even the most sophisticated enterprise ...

User management software startup Frontegg Ltd. has just announced an early-stage $25 million funding round to fuel its bid to enable smaller companies to pursue a product-led growth strategy. The ...

A graduate student in Europe doing a thesis on software licensing, bless his heart, writes to inquire about examples from one of my recent blogs on a tango between SaaS and open source. He asks: "I ...

Public cloud, where a third-party provider makes computing services available over the internet, is big business, with Gartner predicting a total market size of almost $400bn in 2020. While public ...