When you put time and effort into defining the right metrics and planning your measurement strategy, VoC can have a positive impact on your bottom line. The old adage “measure twice, cut once” has ...

Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

Poor SOC performance can cause burnout, human error, missed threats, & huge financial losses. Here’s what two experts learned ...

Consumers worldwide are rapidly shifting their media consumption to mobile devices. The mobile advertising ecosystem -- specifically smartphones and tablets -- presents huge opportunities (and unique ...

Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at Industry Preview in New York City. Right before Advertising Week, Facebook admitted ...

Developing a strategy can be overwhelming—especially when it's a measurement strategy. Katie Robbert will walk you through the 5P framework that will give you the tools to be successful every time.

Ah, the fourth quarter! Warehouses are burgeoning with merchandise, temporary employees are staffing the store registers at every store imaginable, catalogs are filling up our mailboxes, and an armada ...

Skai has been working to build its streaming and connected television (CTV) services. The company has traditionally offered advertising products related to search, social media, and retail media -- ...