Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

Ever an integral part of editorial shoots and runway fashion shows, MAC favorites include its ... is another top seller. Makeup applications and 90-minute tutorials are available at most locations ...

In addition to Stewart, MAC Cosmetics also tapped actress and model Julia Fox, football star Odell Beckham Jr., singer Beabadoobee and reality TV star Tiffany Pollard — who all stripped down for the ...