Diversity campaigns in makeup and beauty are nothing new, but the end of 2016 saw a mass movement of makeup companies working toward more inclusivity and representation. And so far, 2017 has only ...

L’Oreal Paris is asking fans to do more than pucker up for National Lipstick Day—it’s asking them to mouth off in a #ReadMyLips social-media campaign.

— L’Oreal Paris UK (@LOrealParisUK) September 1, 2017 Following L’Oreal U.K.’s decision, Bergdorf took to Facebook to issue a statement.