Nielsen may be the top name in TV measurement — an industry juggernaut for 92 years with annual revenues of more than $6 billion and a market value of nearly $17 billion. In fact, founder Arthur ...
Ad measurement startup iSpot.tv announced this morning that it has raised $21.9 million in Series B funding. The company says it knows exactly where and when national TV ads are running, and can ...
Data-driven television advertising is picking up steam. So too are the analytics companies that are driving the data. iSpot.tv, an analytics firm that tracks national TV ads and related digital ...
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